Wilma™ – Wire Free Lifting Jelly Bra
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- 150,000+ Happy Customers
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Finally, a Wireless Bra That Actually Lifts
You've tried the wire-free bras that promise comfort but sag by lunch.
You've tried the ones that feel like a sports bra under your favorite top.
This one is different. Wilma uses a flexible jelly strip built right into the cup — it lifts gently and holds its shape all day, without a single wire.
Soft antibacterial nylon feels like a second skin. You slip it on, put on your shirt, and just… go.
One of Our Most Reordered Bras This Year
✓ LIFT THAT ACTUALLY LASTS ALL DAY
The built-in jelly strip gently supports and shapes your bust from morning to night — no wires, no sagging by noon.
✓ SMOOTH UNDER EVERY TOP YOU OWN
The seamless design lays completely flat under t-shirts, blouses, and dresses. No lines. No bumps. No adjusting in the mirror.
✓ FIND YOUR PERFECT FIT
Designed to hug your shape in all the right places, this smooth, supportive band adjusts comfortably to your body. No pinching, no gaps — just a flattering fit that feels made for you.
✓ MOLDED CUPS THAT DEFINE & SUPPORT
Soft, structured molded cups shape and enhance your natural silhouette. Lightweight and breathable for all-day comfort, with a smooth finish that looks seamless under any outfit.
What you get today
- Wilma Wire Free Lifting Jelly Bra
- Built-in jelly strip for all-day lift without wires
- Wide seamless back band for smooth coverage
- Removable pads for adjustable shaping
- Free tracked shipping
- 60-day money-back guarantee
This style sells out quickly in popular sizes — restock dates may vary.
Add yours to cart now and feel the difference the jelly strip makes.
Try Wilma at home for 60 days. If it doesn't provide the support, comfort, or functional relief described, return it for a full refund.
Frequently asked questions
Does the jelly strip feel stiff or uncomfortable?
Not at all. The jelly strip is flexible and soft — it moves with your body while keeping its shape. Most customers say they can't even feel it.
Can I wear this under a fitted t-shirt without visible lines?
Yes. The seamless construction is specifically designed to be invisible under tops, blouses, and dresses. No bra lines, no bumps.
How do I wash it without damaging the jelly strip?
Hand wash in cool water or machine wash on a gentle cycle in a lingerie bag. Hang dry to preserve the shape and elasticity.
Do the removable pads shift around during wear?
The pads are designed to stay in place during normal wear. After washing, you may need to reposition them, which takes a few seconds.
Specifications
- Size: M to 5XL (see size chart)
- Material: nylon and spandex
- Closure: Hook-and-eye back closure
- Features: Removable pads, wide adjustable straps, jelly strip lift
How to wash
- Hand wash cold or machine wash on gentle in a lingerie bag.
- Do not bleach.
- Hang dry.
Size Chart (Inches)
If you're between two sizes, we recommend choosing the larger one.
| Size | Fits US Bra Size | Underbust | Length |
|---|---|---|---|
| M | 30A–30B | 24 | 11.5 |
| L | 32A–32B | 25 | 11.5 |
| XL | 32B–34B | 26.5 | 11.5 |
| 2XL | 34B–34C | 27.5 | 12 |
| 3XL | 36B–36C | 29.5 | 12.5 |
| 4XL | 38B–38C | 30.5 | 12.5 |
| 5XL | 38C–40C | 32 | 13 |
Do these run true to size? They fit true to size for most. If you're between sizes or prefer a more relaxed fit, we suggest sizing up one.
Can I wear this to the office? Yes. Styled with the right pieces, it reads polished and professional while keeping the silhouette clean.
Will the fabric fade after washing? The fabric is pre-washed to soften the feel and minimize fading. Wash cold and hang dry to keep the color rich.
Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 60 day return policy.
To minimize our carbon footprint, we don't keep all our products in stock. Instead, we make them on demand, which may result in slightly longer delivery times. This approach lets us offer better prices, benefits the environment, and helps avoid unnecessary waste. Once your payment is confirmed, we'll begin processing your order right away — it typically takes 1–3 business days to prepare and ship. After dispatch, you'll receive a confirmation email with a tracking number, and you can follow your order anytime on the Track Your Order page. On average, you'll receive your order within 3–8 working days after dispatch.
