Etta™ – Seamless Wireless Deep V Comfort Bra

Regular price Sale price$39.99 USD $79.98 Save 50%
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Flash Sale ends tonight

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2 ITEMS

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20%

Finally, a wireless bra you can forget you're wearing

You know that moment around 2 p.m. when all you can think about is getting home and taking your bra off?

That ends here.

Etta uses flexible jelly-lift strips instead of stiff underwire to lift and shape your bust naturally. No poking. No digging. No red marks on your ribs.

Just soft, seamless support that stays put from morning to night — and looks completely smooth under anything you wear.

One of our most reordered everyday bras this year

Flexible lift, zero pressure points
Support comes from flexible lift strips — not rigid underwire — so you get a natural boost that moves with your body. No digging, no wire pressure, no red marks — just wireless support you can comfortably wear all day.

No more back bulge or strap dig
Wide adjustable straps sit flat on your shoulders without cutting in. The multi-hook back band smooths everything out and stays put, even on long days.

Smooth molded cups, no lumps
Semi-fixed sponge cups stay perfectly in place, creating a naturally rounded shape with zero shifting or bunching. Invisible under t-shirts, blouses, or thin dresses — just a smooth, seamless finish every time.

4-way stretch that fits like a second skin
The micro-fabric wraps and moves with you, not against you. It breathes all day and keeps its shape wash after wash — plus a band extender is included for a custom fit.



What you get today

  • Etta seamless wireless deep-V bra
  • Flexible jelly-lift support with natural shape
  • Adjustable straps + multi-hook closure
  • Band extender included for custom fit
  • Free tracked shipping
  • 60-day money-back guarantee

Seasonal production run — once this batch sells out, restock timing may vary.

Treat yourself to the comfort you deserve — grab your Etta today while it's still available.

60-day comfort trial
Try Etta at home for 60 days. If it doesn't feel comfortable, wear well, or perform as described in daily use, return it for a full refund.


Frequently asked questions

Can I machine wash this bra?
We recommend hand washing or using a delicate cycle with mild detergent. Lay flat or hang to air dry — avoid the dryer to keep the shape and stretch intact.

Are the pads removable?
The pads are semi-fixed inside the cups to prevent shifting or bunching during wear and washing. They stay smooth and in place without needing adjustment.

Will this bra work for a larger bust (DD+)?
Yes — the wide band, adjustable straps, and deep-V construction are designed to support fuller busts. Check the size chart carefully and consider sizing up for the most comfortable fit.

Does it come with a band extender?
Yes, every Etta bra includes a matching band extender in the box for a custom, pressure-free fit.

Specifications

  • Material: Nylon blend with sponge mold cups
  • Closure: Multi-hook back closure with adjustable straps
  • Construction: Seamless, four-way stretch
  • Included: Matching band extender

How to wash

  • Hand wash or use a delicate cycle with mild detergent
  • Do not bleach
  • Lay flat or hang to air dry
  • Avoid direct sunlight and machine drying

Size Chart (Inches)

If you're between two sizes, we recommend choosing the larger one.

Size Underbust US bra sizes
S 27–29 30DD, 32B, 32C, 32D, 34A
M 29–31 34B, 34C, 34D, 34DD, 36A, 36B
L 31–33 34DD, 36C, 36D, 38A, 38B
XL 33–35 36DD, 38C, 38D, 40B
3XL 37–39 40DD, 42C, 42D, 44B, 44C

Do these run true to size? They fit true to size for most. If you're between sizes or prefer a more relaxed fit, we suggest sizing up one.

Can I wear this to the office? Yes. Styled with the right pieces, it reads polished and professional while keeping the silhouette clean.

Will the fabric fade after washing? The fabric is pre-washed to soften the feel and minimize fading. Wash cold and hang dry to keep the color rich.

Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 60 day return policy.

To minimize our carbon footprint, we don't keep all our products in stock. Instead, we make them on demand, which may result in slightly longer delivery times. This approach lets us offer better prices, benefits the environment, and helps avoid unnecessary waste. Once your payment is confirmed, we'll begin processing your order right away — it typically takes 1–3 business days to prepare and ship. After dispatch, you'll receive a confirmation email with a tracking number, and you can follow your order anytime on the Track Your Order page. On average, you'll receive your order within 3–8 working days after dispatch.

We're Alva & Grace — where women with good taste find what they love.

Bags that get compliments. Dresses that just work. Home pieces that make a room feel finished. All designed to look like more than you paid. That's the Alva & Grace feeling — and you deserve that. A few times a year, we open up our best prices as a thank you to our customers — and a welcome to new ones. Consider this our gift to you. Right now, our Flash Sale brings our most-loved pieces to the best prices of the year. Only while this sale lasts.

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FREE DELIVERY
We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.
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CUSTOMER SERVICE
Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!
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60 DAYS RETURN POLICY
After receiving the order, you have 60 days to decide whether to keep the product or return it effortlessly.

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